This Ice Cream Stand Didn’t Roll Into Winmart by Chance

Expanding into a new market is rarely just about having a great product. It takes local knowledge, the right connections, and a partner who understands both sides of the equation.

That's exactly what Curt & Co set out to do — and we're proud to share that we've supported Polar Ice Cream in establishing a strategic retail partnership with WinMart, one of Vietnam's most trusted modern retail chains.

Why Vietnam, and Why Now?

Vietnam's consumer market is one of Southeast Asia's most exciting growth stories. A rising middle class, growing urbanisation, and increasing appetite for quality food and beverage products have created real opportunities for brands ready to move with intention.

But opportunity alone doesn't guarantee success. Many international brands underestimate what it takes to navigate a new market — from identifying the right retail partners to understanding local consumer preferences and distribution realities.

Where Curt & Co Comes In

At Curt & Co, we specialise in helping businesses establish and scale sustainably across Asia. Our value lies in our network, our on-the-ground expertise, and our ability to connect brands with partners who are genuinely aligned with their growth ambitions.

For Polar Ice Cream, that meant facilitating a partnership with WinMart — a retailer with an extensive nationwide presence and a loyal Vietnamese customer base. This collaboration positions Polar Ice Cream to reach consumers across the country through a reliable, high-visibility retail network.

More Than a Distribution Deal

What makes this partnership meaningful isn't just shelf space. It's the foundation it creates for long-term brand presence in Vietnam. Strategic retail partnerships build trust with local consumers, provide critical market feedback, and open doors to further expansion.

For Polar Ice Cream, this is a significant step forward. For Curt & Co, it's a reminder of why we do what we do — connecting great brands with the right opportunities, and helping them grow in markets that might otherwise feel out of reach.

Looking Ahead

Southeast Asia is full of potential for brands willing to invest in the right partnerships. If you're exploring market entry in Vietnam, the Philippines, Indonesia, Singapore, or elsewhere in the region, we'd love to talk.

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About Us

Curt & Co Pte Ltd is a consulting company started amongst a group of business owners who were looking for a consulting company themselves for advice !

Our offices and our focus markets are in Philippines, Indonesia, Singapore, Vietnam and Malaysia. With clients ranging from 1 man operating SMEs to listed companies, we are proud to have helped our clients across different industries gain market entry into the South East Asian region.

Contact us at marcus@curtconsult.com if you want to talk!

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