HeyHi, a Singapore-based EdTech platform, is now working with Tunas Muda and Binus — two of the most recognized names in Indonesian education. Neither relationship was the result of a single sales push. Both trace back to introductions Curt & Co made years earlier, ones that quietly compounded into something far bigger than the original deal. That's the real answer to how an EdTech platform builds trust with schools in a new Southeast Asian market: not through a marketing cam

A European retail brand flew in a Country Director from Germany. By year two, they'd replaced her twice, burned through their three-year runway, and were staring at exit. Local leaders consistently outperform expat country directors in Southeast Asia because they read consumer sentiment without a translator, already hold the relationships that take outsiders years to build, and make decisions in days instead of weeks. The data backs this up: companies that promote local leade

A product no one can find doesn't exist. In Indonesia, that isn't a metaphor — it's a logistics reality spread across 17,504 islands. Distribution is the hardest part of entering Indonesia, Vietnam, or the Philippines because none of them have a single national channel. Each requires running two supply chains at once: modern trade (convenience chains, supermarkets, e-commerce) covering the wealthier urban minority, and millions of independent traditional retailers — warungs,

Jakarta, Indonesia — August 2026 — Curt & Co Pte Ltd is proud to announce that it has been appointed as a Landing Partner of the Singapore Business Federation (SBF), supporting Singapore companies seeking to establish and grow their presence in Indonesia. The appointment marks an important milestone for Curt & Co and strengthens its role in helping Singapore businesses navigate the opportunities and challenges of entering the Indonesian market. Supporting Singapore Companies

A medical device company spent 18 months and $2 million preparing to launch in Southeast Asia — despite already holding approvals in the US, EU, Japan, and Australia. They launched three years behind schedule anyway. The direct answer: every SEA market runs its own approval process, its own timeline, and its own ownership rules — there's no "ASEAN license" that clears all six at once. Singapore approves in 3–6 months; Vietnam can take 18–30. Budget country-specific timelines

Expanding into a new market is rarely just about having a great product. It takes local knowledge, the right connections, and a partner who understands both sides of the equation. That's exactly what Curt & Co set out to do — and we're proud to share that we've supported Polar Ice Cream in establishing a strategic retail partnership with WinMart, one of Vietnam's most trusted modern retail chains. Why Vietnam, and Why Now? Vietnam's consumer market is one of Southeast Asia's

What does it take for an EdTech company to expand into not one, but two culturally distinct Asian markets — simultaneously? For ACTs of Life (AOL), a Singapore-based enrichment and EdTech company that teaches children English through storytelling, the answer came down to one thing: the right entry strategy, built on local intelligence. The Starting Point: A Market Full of Potential — and Pressure Expanding into Asia is rarely straightforward. Indonesia and Japan couldn't be

Expanding into a new market is never just about opportunity — it is about strategy, timing, and the right partnerships. For Hobbs Holdings Pte Ltd, the company behind Canadian 2 for 1 Pizza, growth beyond Singapore was a natural next step. With more than 20 outlets and a proven “2-for-1” value concept, the brand had already built a strong foundation. The next challenge? Entering Southeast Asia’s high-potential markets, starting with Indonesia. Understanding the Market First