Every year, companies arrive in SEA with one slide labelled 'SEA Strategy.' Most of those companies struggle. Some fail entirely. The mistake? Treating a continent's worth of diversity as a single checkbox. Six countries. Six completely different realities. Six Countries. Six Completely Different Realities. Singapore ($65K GDP per capita) — Premium retail/digital. Price is not the primary driver; trust and brand prestige are. Indonesia ($4,700) — Social commerce / warungs.

Expanding into a new market is never just about opportunity — it is about strategy, timing, and the right partnerships. For Hobbs Holdings Pte Ltd, the company behind Canadian 2 for 1 Pizza, growth beyond Singapore was a natural next step. With more than 20 outlets and a proven “2-for-1” value concept, the brand had already built a strong foundation. The next challenge? Entering Southeast Asia’s high-potential markets, starting with Indonesia. Understanding the Market First

The headline number alone should stop any executive in their tracks: 680 million people. That's Southeast Asia's population — bigger than the European Union, younger, and only just beginning to spend. But the story isn't just about size. It's about timing. The Numbers That Are Reshaping Boardroom Strategies According to Bain & Company's 2023 Southeast Asia report, consumer spending in the region is projected to reach $4 trillion by 2030. That's not growth — that's a structu

True story. We had a software company work the Indonesian market with us for 1 year and 3 months….And we couldn’t secure a single deal. It was rather depressive for the client and our team. The software was a program that bridged the interaction between clients and companies… a huge financial savings for companies as they could replace sales staff. Out of ideas, we suggested to check out the Philippines market. The very first business matching meeting we did, we secured 4 cli

What are the 3 things that are key for any company to succeed in a market? It’s the boring fundamentals ; 1. Localization 2. Targeted positioning 3. Right leveraged partnerships. When SpeechWorth, an education company that uses drama-based methodologies to teach English, explored entering Malaysia, Curt & Co stepped in to craft and execute a structured market-entry plan rooted in deep market understanding and strategic relationships. 1. Localising SpeechWorth’s

Boy do we get a lot of questions from our clients about this… much more than one would ever think. Business partners are like no different from last time when you were studying and had a group project at school to do. There was always someone who took initiative, someone who followed instructions and that one person who would just be in for the ride. While highly annoying, it is a very stark reality in business. Our advice to our clients? Take a philosophical view on this re