Kim Eng Seng Engineering & Trading couldn't beat Vietnam's trailer market on price. Chinese manufacturers were shipping trailers overland into the country at a cost point Kim Eng Seng, a Singapore-based manufacturer with over 20 years in the business, simply couldn't match. Facing a declining domestic market, the company needed a way into Vietnam that didn't depend on being the cheapest option on the table — and that's the real question most traditional manufacturers run into

A European retail brand flew in a Country Director from Germany. By year two, they'd replaced her twice, burned through their three-year runway, and were staring at exit. Local leaders consistently outperform expat country directors in Southeast Asia because they read consumer sentiment without a translator, already hold the relationships that take outsiders years to build, and make decisions in days instead of weeks. The data backs this up: companies that promote local leade

Jakarta, Indonesia — August 2026 — Curt & Co Pte Ltd is proud to announce that it has been appointed as a Landing Partner of the Singapore Business Federation (SBF), supporting Singapore companies seeking to establish and grow their presence in Indonesia. The appointment marks an important milestone for Curt & Co and strengthens its role in helping Singapore businesses navigate the opportunities and challenges of entering the Indonesian market. Supporting Singapore Companies

Expanding into a new market is rarely just about having a great product. It takes local knowledge, the right connections, and a partner who understands both sides of the equation. That's exactly what Curt & Co set out to do — and we're proud to share that we've supported Polar Ice Cream in establishing a strategic retail partnership with WinMart, one of Vietnam's most trusted modern retail chains. Why Vietnam, and Why Now? Vietnam's consumer market is one of Southeast Asia's