Canadian 2 for 1 Pizza to Set Up Franchise in Indonesia!
- 13 hours ago
- 2 min read
Expanding into a new market is never just about opportunity — it is about strategy, timing, and the right partnerships.
For Hobbs Holdings Pte Ltd, the company behind Canadian 2 for 1 Pizza, growth beyond Singapore was a natural next step. With more than 20 outlets and a proven “2-for-1” value concept, the brand had already built a strong foundation. The next challenge? Entering Southeast Asia’s high-potential markets, starting with Indonesia.
Understanding the Market First
Rather than rushing into expansion, Hobbs Holdings took a structured approach. Together with Curt & Co, they began with in-depth market research focused on key urban areas like Jakarta — where demand for international F&B brands continues to grow.
This phase was critical. It helped validate not just demand, but also consumer preferences, competitive positioning, and pricing expectations in the Indonesian market.
Finding the Right Franchise Partner
Market demand alone is not enough to ensure success. The right local partner makes all the difference.
A targeted franchisee profiling and outreach strategy was implemented to identify candidates with:
Strong F&B experience
Sufficient financial capacity
Established local networks
This ensured that any potential partner would not only invest, but also execute the brand vision effectively on the ground.
Building a Strong Local Foundation
To support long-term operations, several key elements were put in place early:
Ingredient sourcing: Local suppliers were introduced to maintain product consistency while optimising costs
Location scouting: High-traffic, high-visibility areas were identified to maximise footfall
Marketing strategy: Localised campaigns, influencer collaborations, and promotional activities were planned to build brand awareness
This holistic approach reduced risk and ensured operational readiness before launch.
The Breakthrough: Securing a Franchise in Indonesia
The strategy paid off.
Canadian 2 for 1 Pizza successfully secured its first franchise partner in Indonesia, with plans to open in Tangerang — a fast-growing area just outside Jakarta known for its urban development and strong consumer base.
This milestone marks more than just a signed agreement. It represents:
A validated market entry strategy
A strong local partnership
A scalable model for future expansion across Indonesia
What’s Next?
With Indonesia underway, Hobbs Holdings is also exploring opportunities in the Philippines, continuing its regional growth journey.
The Canadian 2 for 1 Pizza story highlights a key lesson for brands looking to expand internationally:
Success in a new market is not just about having a strong product — it is about building the right ecosystem around it.
From research to partnerships and localisation, every step matters.
Expanding into a new market does not have to be complex. With the right strategy and local expertise from Curt & Co, growth becomes more achievable.
Contact us at marcus@curtconsult.com if you want to talk!
About Us
Curt & Co Pte Ltd is a consulting company started amongst a group of business owners who were looking for a consulting company themselves for advice !
Our offices and our focus markets are in Philippines, Indonesia, Singapore, Vietnam and Malaysia. With clients ranging from 1 man operating SMEs to listed companies, we are proud to have helped our clients across different industries gain market entry into the South East Asian region.
Contact us at marcus@curtconsult.com if you want to talk!
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