What Should a Licensing Agreement for Education Companies Contain?

Irwin See
Oct 24, 2024
2 min read

When licensing your education programs, having a well-drafted agreement is key to ensuring a smooth partnership. This agreement outlines the terms and conditions between you (the licensor) and the other party (the licensee), who will offer your educational services in their market. Here's a quick breakdown of what the agreement should include:

1. Scope of the License

Clearly define what the licensee is getting. Is it just a specific course or your entire curriculum? Will they operate in one country, like Malaysia or Indonesia, or have access to multiple regions? Be specific about the rights you're giving.

2. Duration

How long will the agreement last? Typically, licensing deals run for a few years, with an option to renew. It’s important to specify when the license begins and ends, and whether there's an automatic renewal process.

3. Fees and Payments

Specify how the licensee will pay for the use of your education programs. This could be a flat fee or a percentage of their sales (royalties). Be clear about payment schedules, penalties for late payments, and any upfront costs.

4. Quality Control

You want to protect your brand, so include guidelines on how the licensee should maintain the quality of your education programs. You may want to do regular audits or require the licensee to meet specific teaching standards.

5. Termination

Outline how the agreement can be ended, whether due to breach of contract, failure to meet standards, or non-payment. Specify what happens after termination, such as stopping the use of your brand and returning your materials.

A strong licensing agreement ensures your education brand is well-protected while giving you the flexibility to grow in new markets.

ABOUT US

Curt & Co Pte Ltd is a consulting company started amongst a group of business owners who were looking for a consulting company themselves for advice !

Our offices and our focus markets are in Philippines, Indonesia, Singapore, Vietnam and Malaysia. With clients ranging from 1 man operating SMEs to listed companies, we are proud to have helped our clients across different industries gain market entry into the South East Asian region.