Top Online Marketing Channels in Vietnam

As Vietnam's digital landscape continues to evolve, businesses are increasingly leveraging online marketing channels to reach their target audiences effectively. With a young, tech-savvy population and rapid internet penetration, choosing the right marketing channels is essential for marketing,  your brand and products.

Choose carefully! Because each platform appeals to different demographic and presents a certain image on your brand!

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1. Social Media Marketing

Social media is a powerful tool in Vietnam, where platforms like Facebook, Instagram, and Zalo dominate the landscape.

But consider your platform carefully as each platform targets a different audience and it will affect your brand equity and perception in the market.

• Facebook: With over 70 million users in Vietnam, Facebook is the go-to platform for businesses to engage with consumers. Brands can use Facebook for targeted advertising, building communities, and sharing content. Facebook’s robust advertising features allow businesses to reach specific demographics, making it easier to connect with potential customers. The main target audience for Facebook?  Everyone but largely dominated by the middle class and below.

  
  

  • Who uses

    Some of our clients who have used Facebook include FMCG, Retail businesses, F&B, Education, Health Supplements.

• Zalo: This local messaging app has gained immense popularity, boasting over 60 million users. Zalo offers unique features like Zalo Ads and official accounts, enabling businesses to engage directly with users through messages, promotions, and customer service. Its integration with e-commerce makes it a valuable channel for driving sales.

  While Zalo is largely used for communications like Whatsapp, it's ads can be riddled with scams. For this reason our clients avoid advertising on Zalo unless it's an FMCG product or a very commonly used B2C product like an umbrella, snacks, daily use products.

  
  

  • Who uses

    Some of our clients who have used Zalo include FMCG, Snakcs, Daily Use products., Books and Stationery, F&B.

• Instagram: While not as dominant as Facebook, Instagram is rapidly growing, especially among younger consumers. Visual content is key on this platform, making it ideal for brands in fashion, beauty, and lifestyle sectors. Influencer marketing on Instagram is particularly effective, as influencers can showcase products to their engaged followers. Instagram is useful for middle to upper class products as it projects visuals while creating a certain level of class. Education, as well as higher level product like Organic food, high quality luggages and bags find customers through this channel.

  
  

  • Who uses

    Some of our clients who used Instagram  include Retail businesses, F&B, Education, Health Supplements.

2. E-commerce Platforms

E-commerce in Vietnam has seen explosive growth, making it a crucial marketing channel for businesses.

• Shopee: This platform has quickly become a leader in Vietnam's e-commerce market. Its user-friendly interface, attractive promotions, and strong marketing support make it an excellent choice for brands. Businesses can set up shops, run flash sales, and utilize Shopee's advertising options to increase visibility.

  
  

• Tiki: Known for its focus on quality and customer service, Tiki appeals to consumers looking for reliable products. Brands can leverage Tiki’s platform to reach a more discerning audience, with opportunities for promotions and discounts.

  
  

• Lazada: As a pioneer in Vietnam's e-commerce space, Lazada offers extensive reach and various marketing tools, including targeted advertising and promotional campaigns. The platform's commitment to enhancing user experience makes it a valuable channel for driving sales.

Conclusion

The paramount concern is to advertise in Vietnamese where possible and not in English! English literacy in Vietnam is not high and you will find you still need an interpreter in Vietnam as compared to other South East Asian countries to discuss business.

Be careful in choosing your  platform as the Internet does not forget thus placing on certain platforms might hold a negative to your brand.

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ABOUT US

Curt & Co Pte Ltd is a consulting company started amongst a group of business owners who were looking for a consulting company themselves for advice !

 Our offices and our focus markets are in Philippines, Indonesia, Singapore, Vietnam and Malaysia. With clients ranging from 1 man operating SMEs to listed companies, we are proud to have helped our clients across different industries gain market entry into the South East Asian region.

Contact us at marcus@curtconsult.com if you want to talk!