Successful Digital Marketing Using Simple Math

Math is largely used in everyday life but (surprise!) particularly effective for marketing as Math will help you get less discouraged in your marketing efforts.

Assuming your product and price is alright, let’s look at funneling your customers into your website and how to reach your desired target numbers.

Some golden rules to remember:

1. Volume does not mean conversion

If you have a lot of visitors to your site that is good!

But if you have minimal conversion it might mean a few things – your price is too high, your product needs to be tweaked or localized, the brand or image of your company is not convincing.

So you have interest but the interest is not buying in.

2. Branding your site is important

Your visual design as well as your brand message is absolutely crucial to attracting visitors and making your website a real experience for potential clients.

Your website is your shop!

Funneling & Conversion

Funneling is the process where you attract visitors to your site

Conversion is the part where you convince them to pay

Conversion rates differ according to industry.

We have data and graphs to about conversion and funneling rates. In this case we are going to condense all data in a nutshell.

The general assumption is that the conversion rates are at 2% in a very broad stroke. Let’s have a look at this calculation

Process	Numbers
Ad Views	10.000
​Funneling : Getting people to get to your website through a well written, designed ad	​Attract 2%of total views
People visiting your website	200
Conversion Rate	2%
Total number of clients	2

So to sign up 2 clients, you will need to attract 10,000 views.

These numbers will change as you sharpen your marketing message with better graphic design and well written ad copy writing.

If you think you need help do call us!

About Us

Curt & Co. is a business consulting company focused on the South East Asian region.

We complement our clients through extensive market research and due diligence, providing thorough, feasible and financially efficient growth methods for our clients in the region.

We provide 3 main pillars of services including

· Overseas Business Expansion Consulting

· Marketing

· Business Operations Outsource

Clients have the advantage in ​accessing our network in our help whether to meet partners, set terms for franchisees or licensees or negotiate with direct clients in closing a deal.

Our offices are located in Singapore, Indonesia, Vietnam and Philippines.

Find out more on us : www.Curtconsult.com

Contact Us : marcus@curtconsult.com