Mentalmatics’ market entry in Indonesia.

Mentalmatics is a thriving abacus education company based in Singapore with a healthy student count and a comprehensive curriculum for children from preschool to primary 6. They were looking to expand overseas for the first time and were considering licensing, franchising, partnership or even opening their stores organically. Curt & Co. sat with them over a month to discuss options including financial feasibility, time commitment, bandwidth, target market acceptance amongst some factors to decide the best market entry modes in their very first overseas foray.

1. Identifying the Target Market

The first step in any successful business venture is identifying the target market.

To cut a long story really short and withholding trade secrets, Mentalmatics' products has the potential to revolutionize math education in K-12 schools.

Their acabcus model of teaching was beneficial for both brain development as well as bridge to building good foundation in Math learning.

By identifying the target market as educational institutions, we tailored our strategies to address the specific needs and pain points of educators and administrators. This precise targeting allowed Mentalmatics to focus their resources and efforts on a niche market segment, increasing their chances of securing a licensing deal.

2. Building a Licensing Structure

To monetize their intellectual property effectively (which all good education institutions should consider), Mentalmatics needed a robust licensing structure.

Our consulting team conducted a thorough analysis of their existing products, technology, and intellectual property portfolio. We devised a comprehensive structure that protected Mentalmatics' intellectual property which is the top of the mind on anyone’s growth plan while maximizing their revenue potential. In the localization of pricing model, we designed a flexible licensing model that catered to the unique requirements of educational institutions. This model included various licensing options, such as per-student subscriptions, annual institutional licenses, and tiered pricing based on the number of students or schools. The goal was to provide affordable yet scalable solutions for schools of all sizes, ensuring broad market penetration for Mentalmatics. This though in writing in simple, in planning required a lot of understanding on market pricing sensitivities. Indonesia itself is a complex market that requires a lot of thought.

3. Finding Qualified Leads

Once the licensing structure was in place, our consulting company embarked on an extensive lead generation campaign. We utilized a combination of traditional and digital marketing strategies to create awareness about Mentalmatics' innovative math education solutions. Localizing the marketing efforts was crucial in connecting with the target market effectively.

Also in our previous work, we have already amassed an organic database of more than 10,000 educational institutions.

4. Negotiating the Licensing Deal

Follow up, follow up and follow up. Localize price and follow up again. Think win-win. That’s it!

We are glad to say that Mentalmatics has not only secured a significant licensing deal but has also set a solid foundation for future growth and expansion through a good partner in Indonesia.

This success story is a testament to the power of strategic business consulting in driving transformative outcomes for companies in a highly competitive landscape.

About Us

Curt & Co. is a business consulting company focused on the South East Asian region.

We complement our clients through extensive market research and due diligence, providing thorough, feasible and financially efficient growth methods for our clients in the region.

We provide 3 main pillars of services including

· Overseas Business Expansion Consulting

· Marketing

· Business Operations Outsource

Clients have the advantage in ​accessing our network in our help whether to meet partners, set terms for franchisees or licensees or negotiate with direct clients in closing a deal.

Our offices are located in Singapore, Indonesia, Vietnam and Philippines.

Find out more on us : www.Curtconsult.com

Contact Us : marcus@curtconsult.com