How to grow your education business securely

The loss of intellectual property is always a concern amongst education business owners when they want to expand.

Will your books get copied? Your materials online taken via screenshot? PDF convertors to make your materials editable? Screen recorders to record your videos? The answer is yes to all the above.

Some of our clients range from enrichment to full fledged schools including LingoAce (Indonesia) , Digikidz (Indonesia), Saigon South International School (Vietnam), International School Saigon Peral (Vietnam) and top of their minds are always intellectual property (i.p.) theft.

While the advent of technology has made things easier to copy, tech also can fulfil the opposite which is to reduce copy and monitor not just your curriculum but your franchisees, licensees or your partner’s.

1. Education technology

Keeping part of your curriculum is a good way to keep tabs on how many students use your curriculum.

Whether you are in franchise or licensing, digitisation is an inevitable part of the education industry and it is good to get onboard now if you haven’t.

Businesses can charge a separate premium on top of books for web portal access

You can and should carve a part of curriculum exclusively to the portal. This helps with branding as more companies are embarking on technology and also student numbers can be accounted for.

Technology helps not just in curriculum but in the management of invoicing and monitoring on your revenues.

One such education technology partner who has been great in helping companies is Smartjen. (https://www.smartjen.com/)

2. Smart seals

Nabcore (https://nabcore.com/) is a security company that helps book publishers with printing “proof of genuine copy” seals.

They also provide codes that allow you to track where your book is. This code can be used by students to access web portals and special features. A definite incentive for students to help you keep track.

Integrated is also a feature where if the QR code is photocopied, it cannot be read. A perfect solution for sensitive material.

Smart seals can be implemented on your books, certificates or learning peripherals.

3. Supporting your partner.

Lastly, marketing support is important for you as a business owner.

What are some things you can do to ensure a form of control?

• · Organise competitions

• · Have appearances by the founder (you)

• · List students that use your book on your website

• · List your partners on your website

These events that you do ensure that people know you as the principal. Also, supporting your partners will mean a lot for them as they will value the relationship, will not get resentful and are less likely to pull off any trick they might have had.

About Us

Curt & Co. is a business consulting company focused on the South East Asian region.

We complement our clients through extensive market research and due diligence, providing thorough, feasible and financially efficient growth methods for our clients in the region.

We provide 3 main pillars of services including

• · Overseas Business Expansion Consulting

• · Marketing

• · Business Operations Outsource

Clients have the advantage in ​accessing our network in our help whether to meet partners, set terms for franchisees or licensees or negotiate with direct clients in closing a deal.

Our offices are located in Singapore, Indonesia, Vietnam and Philippines.

Find out more on us : www.Curtconsult.com

Contact Us : hey@curtconsult.com