From Strategy to Impact: How ACT 3 Expanded into Southeast Asia

Apr 30
2 min read

Breaking into a new market is exciting—but it is rarely straightforward.

When ACT 3 International, a Singapore-based enrichment company, set its sights on Indonesia and Vietnam, the ambition was not just to expand. The goal was to grow sustainably, stay lean, and make a meaningful impact in education.

The challenge? Enter diverse markets without building heavy operations from the ground up.

Instead of taking a conventional route, a different path was designed.

It started with a simple question: How can we scale without complexity?

The answer led to three strategic pillars:

Franchising, to build a local presence with the right partners
Teacher Workshops, aligned with Indonesia’s Curriculum Merdeka, ensuring immediate relevance for educators
Licensing, allowing schools to adopt ACT 3’s curriculum without the need for physical centres

But strategy alone was not enough.

To truly connect with the market, a targeted omni-channel approach was rolled out—combining social media, free webinars, hands-on workshops, and direct outreach to thousands of educators and decision-makers.

Step by step, traction began to build.

✓ Partnerships were formed with schools.

✓ Licensing agreements were secured in Jakarta and Pontianak.

✓ Teacher training collaborations were established.

✓ And eventually, a franchise agreement was signed in Jakarta.

What started as a market entry plan became a scalable ecosystem—creating impact across multiple touchpoints in the education sector.

This journey shows that expansion does not always require heavy investment or large-scale infrastructure. With the right strategy, it is possible to grow efficiently while staying true to your core mission.

Thinking about expanding your business into Southeast Asia?Let’s start the conversation.

📩 Reach out to us at: marcus@curtconsult.com

About Us

Curt & Co Pte Ltd is a consulting company started amongst a group of business owners who were looking for a consulting company themselves for advice !

Our offices and our focus markets are in Philippines, Indonesia, Singapore, Vietnam and Malaysia. With clients ranging from 1 man operating SMEs to listed companies, we are proud to have helped our clients across different industries gain market entry into the South East Asian region.