A product no one can find doesn't exist. In Indonesia, that isn't a metaphor — it's a logistics reality spread across 17,504 islands. Distribution is the hardest part of entering Indonesia, Vietnam, or the Philippines because none of them have a single national channel. Each requires running two supply chains at once: modern trade (convenience chains, supermarkets, e-commerce) covering the wealthier urban minority, and millions of independent traditional retailers — warungs,