Kim Eng Seng Engineering & Trading couldn't beat Vietnam's trailer market on price. Chinese manufacturers were shipping trailers overland into the country at a cost point Kim Eng Seng, a Singapore-based manufacturer with over 20 years in the business, simply couldn't match. Facing a declining domestic market, the company needed a way into Vietnam that didn't depend on being the cheapest option on the table — and that's the real question most traditional manufacturers run into