What are the 3 things that are key for any company to succeed in a market? It’s the boring fundamentals ; 1.      Localization 2.      Targeted positioning 3.      Right leveraged partnerships. When SpeechWorth, an education company that uses drama-based methodologies to teach English, explored entering Malaysia, Curt & Co stepped in to craft and execute a structured market-entry plan rooted in deep market understanding and strategic relationships. 1. Localising SpeechWorth’s

Boy do we get a lot of questions from our clients about this… much more than one would ever think. Business partners are like no different from last time when you were studying and had a group project at school to do. There was always someone who took initiative, someone who followed instructions and that one person who would just be in for the ride. While highly annoying, it is a very stark reality in business. Our advice to our clients?  Take a philosophical view on this re