What does it take for an EdTech company to expand into not one, but two culturally distinct Asian markets — simultaneously? For ACTs of Life (AOL), a Singapore-based enrichment and EdTech company that teaches children English through storytelling, the answer came down to one thing: the right entry strategy, built on local intelligence. The Starting Point: A Market Full of Potential — and Pressure Expanding into Asia is rarely straightforward. Indonesia and Japan couldn't be